You have written your book. It is out in print, ready for the world to read. You have set up your Razorpages author page and have started blogging. You have found an audience - one whose interest you have captured and who faithfully visit your blog everyday to see if you have written something new.

Chances are this scenario does not apply to you - at least not the part about faithful visitors to your blog EVERY day. It is more likely that even the faithful readers do not take the time to visit your blog everyday but instead rely on some type of service that alerts them when your blog has been updated.

And what about the many blog readers out there searching on a topic that your blog happens to speak to and yet, they do not even know your blog exists? Your blog just may have what they are searching for.

These are but just a couple of issues impacting your blog. But it is not difficult to address them. First, make a commitment to write in your blog at least once a week.  The more you post, the more often people will read your blog.

Second, and most important, PING!  What is ping?  Pinging (as it relates to your blog) allows the blog search engines know when you update your blog.  There are certain services that scan blogs and publish them.  When you ping, you let those services know that your blog has been updated.  They can then crawl and index your site, publish your blog contents, and increase visibility for your blog and consequently, your author page.  There are many sites that provide this service but two of the better ones are Ping-O-Matic (pingomatic.com) and Pingoat. These both ping the top blog search engines.

One thing to remember - do not ping just for the sake of pinging. If you have not updated your blog and you ping anyway is considered spamming and could get your blog blocked.

The ultimate goal is to bring traffic to your blog and your author page. The more you update your blog and ping, the more traffic you will receive.

Happy blogging!